WooCommerce

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WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011,[3] the plugin quickly became popular for its simplicity to install and customize and free base product.

WooCommerce was first developed by WordPress theme developer WooThemes,[4] who hired Mike Jolley and James Koster, developers at Jigowatt, to work on a fork of Jigoshop[5][6] that became WooCommerce.[7] In August 2014, WooCommerce powered 381,187 sites (or 17.77% of e-commerce sites online).[8]

In November 2014, the first WooConf, a conference focusing on eCommerce using WooCommerce was held in San Francisco, California. It attracted 300 attendees.[9]

In May 2015, WooThemes and WooCommerce were acquired by Automattic, operator of WordPress.com and core contributor to the WordPress software.

WooCommerce has been adopted by over 380,000 online retailers.[11] It is used by a number of high-traffic websites, among them are Internet Systems Consortium and Small Press Expo.[12] For the 3rd week of September 2015, Trends indicated that WooCommerce ran on 30%[13] of e-commerce sites and millions of active installs.[14]

WooCommerce has attracted significant popularity because the base product, in addition to many extensions and plugins, is free and open source. In addition, there are thousands of paid add-ons for fixed prices. Many Premium Themes now offer capability with Woocommerce as well as plugins that make a theme framework compatible.[15]

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